Built by families, for families
Founded in the 1970s, Nuby began as a family-owned business with a simple mission: create products that make life easier for parents and more fun for little ones.
Today, we're still family-owned, but our team has grown to include moms, dads, aunts, uncles, grandparents, and caregivers who understand parenting is equal parts joy, chaos, wonder, and figuring it out as you go.
Made for the fun stuff
We believe childhood should be colorful, curious, playful, and full of discovery.
From bath time splashes to backyard explorations (and plenty of snacks!), we sprinkle in joy wherever we can.
The Nuby Way
Safety first, always.
Cute products are great. Safe products are non-negotiable. Every product is thoughtfully designed and rigorously tested because nothing matters more than your little one's safety.
We sweat the small stuff.
From the grip on a cup to the texture on a teether, we focus on the tiny details that help make parenting a little easier.
Quality shouldn't cost a fortune.
Parents deserve products they can trust without stretching the budget. We're committed to delivering high-quality essentials at prices that make sense for real life.
Fun belongs in everything.
Whether it’s eye-catching colors or a cup that makes them smile, we believe everyday essentials should bring a little joy.
We’re here, there, and just about everywhere
