At Nuby, we design toys and play products to make everyday moments joyful, stimulating, and supportive of early development. With engaging features and perfectly sized shapes for little hands, we help children discover their world through hands-on experiences.

Our range includes bath toys that turn tub time into splashy fun and plush toys that offer comfort during naps and travel. Every product is thoughtfully crafted to meet your child where they are and to grow along with them as they explore, learn, and play.

Are Nuby toys safe for babies and toddlers?

Yes. Your child’s safety is our highest priority. That’s why we work closely with our manufacturing partners to ensure that only carefully selected materials are used. This includes plastics, color pigments, and inks that are free from any suspected harmful chemicals.

All toys meet or exceed strict safety standards set by the FDA, CPSC, CPSIA, and European regulatory agencies. Each product is crafted for safe play, with smooth edges, easy-to-grip designs, and materials made for small hands and curious mouths.

This same commitment to safety applies across our collections from wooden toys to floor mats that cushion every playroom adventure.

As parents ourselves, we know how important peace of mind is. With Nuby, you can trust that your baby’s toys are not only engaging but also built with safety and care in every detail.

What makes Nuby toys different from others?

Our baby toys are made for real-life parenting, those everyday moments when a little joy, comfort, or simplicity goes a long way.

At Nuby, we combine trusted safety standards with thoughtfully designed products that support your child’s growth while making life easier for you.

What truly sets us apart is our focus on both development and day-to-day practicality. Each toy is built to adapt to your child’s needs, encouraging creativity, motor skills, and sensory discovery through purposeful play.

You’ll find educational toys that promote problem-solving and coordination, toy links for tactile exploration, and swings & bouncers that support early movement—all designed with busy parents in mind.

What age ranges are Nuby toys designed for?

Nuby toys are carefully made to support children from newborn through toddlerhood. Whether you’re calming a newborn with soft, textured silicone toys or inspiring a toddler with colorful stacking toys, every product is tailored to meet a specific stage of development.

Age recommendations are clearly listed on every product to help you find the right fit, so playtime is always enriching, safe, and just right for your little one’s needs.

Not sure where to begin? Our Playroom Favorites collection is a great starting point featuring go-to toys that blend creativity, comfort, and open-ended play.